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Mass communications

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Millionaire, the major and me

Article Abstract:

Paul Smith, the chief executive of television producer Celador, said in a magazine interview that he was not celebrating the conviction of Major Charles Ingram in the "Who Wants to Be a Millionaire?" fraud trial. He rejected accusations that Celador was using the trial as a way of promoting the show. Smith also commented on the 1994 rejection of his radio license bid.

Author: Curtis, James
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2003
Television broadcasting, Interview, Chief executive officers, Smith, Paul, Celador

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How (not) to pitch

Article Abstract:

Steven D. Wright, a creative director at Shine TV and Andrew Mackenzie, the commissioning editor for factual entertainment at Channel 4 discuss the method of selling television programs. Both admit that hard selling the programs is not a good idea.

Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Marketing procedures, Motion picture & video production, Marketing, Television programs, Company marketing practices, Channel Four Television Company Ltd., Wright, Steven D., MacKenzie, Andrew

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Subjects list: United Kingdom, Officials and employees, Television broadcasting industry, Beliefs, opinions and attitudes, Television production companies
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