Must try harder

Article Abstract:

There were a net 2 million new subscribers for non-terrestrial television services in the UK in 1996, accounting for just under 4% of the population. There are no indications that satellite television has become a vital consumer item, and demand has generally only come as a result of promotions. There were 7.8 million homes passed by broadband cable systems as of Oct 01, 1996, or one-third of all homes, but penetration has remained static at 21%. Non-terrestrial channels will have to improve programming if they are to make a stronger impact on UK television broadcasting.

Cable Television Systems, United Kingdom, Cable television broadcasting industry, Cable television

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Star: going local over Asia

Article Abstract:

Satellite TV broadcaster Star TV is owned by Rupert Murdoch's media group News Corp.. The service's strategy is to become increasingly localized, with the AsiaSat 1 satellite's southern beam transmitting to markets such as Taiwan and China, while its southern services target Indian and Arabic-speaking markets. Star TV, available in more than 50 million homes, is investing a claimed $300-400 million over two years to launch 100 digital channels in Japan. It is estimated that News Corp. has invested $1 billion in Star TV since buying the service in 1993.

Pay Television, Management, Pay-per-view television, Star TV Inc., Subscription television

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Dish watchers

Article Abstract:

Satellite television has been slow to become popular in the UK, with only 89 programmes achieving an audience of more than 1 million people in 1995. However, 50 programmes achieved this in the first four months of 1996 alone. BSkyB controls all the channels which broadcast programmes which can achieve audiences of this size. Satellite broadcasters have been making particular efforts to attract male viewers, and have therefore been screening many sporting events.

Statistics

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