Small world

Article Abstract:

Advertising agency Abbott Mead Vickers BBDO had to produce a television advertising campaign for mobile telecommunications giant Cellnet in just three works. Creative partnership Tom Carty and Walter Campbell developed their concept of mobile phones bringing together people from separated environments with the help of an expert team. They produced three commercials using combinations of six sequences, including one in which the world of a basketball player merges with that of his girlfriend in a restaurant. The team describes the pressure of the short production schedule.

Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Product development, Cellular telephone services industry, Cellular telephone services, Abbott Mead Vickers/BBDO Ltd., Cellnet Group Ltd.

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Fancy footwork

Article Abstract:

Adidas AG company have spent 1 million pounds sterling on a new advertising campaign which features a football match in the future. The advertisement was made by Leagas Delaney who used 150 people in its production. The commercial will be shown all over the world although it will feature different football players according to the area in which it is shown. The advertisement for the UK market took 82 different shots and will last for one minute. Adidas are using the commercial to advertise their Adidas Predator Traxion football boots.

Men's & Women's Sportswear, Cut and Sew Apparel Manufacturing, APPAREL AND OTHER TEXTILE PRODUCTS, Product information, Sportswear, adidas-Salomon AG, Clothing industry, Advertising campaigns, Television advertising production companies, Sport clothes industry, Adidas Predator Traxion boots (Soccer equipment)

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Bunny hops

Article Abstract:

Advertising agency Saatchi and Saatchi has created a new TV advertisement for UK brewer Tetley. The commercial, called Quick, Quick, Slow, stars a large white rabbit which lives in a surreal world, and was devised by Saatchi's creative director Adam Keane in collaboration with production company Stark Films' Antony Easton.

Contracts, Brewing industry, Breweries, Saatchi & Saatchi Company PLC, Tetley Bitter

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