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The man making science sexy

Article Abstract:

Simon Andrea, Channel 4's head of science, is drawing millions of viewers to his science-based programs through a combination of sensational titles and absorbing content. He attributes the success to a set of principles or the three Cs that each program should be, namely, character-driven, unafraid of controversy and contemporary.

Author: Mutel, Glen
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
United States, Television Broadcasting, Television broadcasting stations, Services information, Innovations, Services, Television broadcasting industry, Executives, Science television programs, Channel 4 Television Co., Andrea, Simon

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Smart money on Ball's return

Article Abstract:

Tony Ball, chairman of Ingenious Media Active Capital, a new investment fund, is returning to media scene after more than two years. IMAC has raised 150 million pounds sterling recently. It may be recalled that Ball is famous for his earnings at BSkyB.

Author: Rouse, Lucy
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Financial management, Finance, Appointments, resignations and dismissals, Company financing, Ball, Tony, Ingenious Media

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Venturing down new avenues

Article Abstract:

Rob Woodward, the commercial director of C4 and MD of four Ventures is shaping C4's business affairs by adopting more commercial stands to programme-making. He is focusing on comedy, entertainment, music and films as ripe areas for exploitation.

Author: Mutel, Glen
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Woodward, Rob, C4 Media Corp.

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Subjects list: Management, Company business management, United Kingdom, Officials and employees, Mass media industry
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