Abstracts » Mass communications

The man making science sexy

Article Abstract:

Simon Andrea, Channel 4's head of science, is drawing millions of viewers to his science-based programs through a combination of sensational titles and absorbing content. He attributes the success to a set of principles or the three Cs that each program should be, namely, character-driven, unafraid of controversy and contemporary.

United States, Television Broadcasting, Television broadcasting stations, Services information, Innovations, Services, Television broadcasting industry, Executives, Science television programs, Channel 4 Television Co., Andrea, Simon

---

Smart money on Ball's return

Article Abstract:

Tony Ball, chairman of Ingenious Media Active Capital, a new investment fund, is returning to media scene after more than two years. IMAC has raised 150 million pounds sterling recently. It may be recalled that Ball is famous for his earnings at BSkyB.

Financial management, Finance, Appointments, resignations and dismissals, Company financing, Ball, Tony, Ingenious Media

---

Venturing down new avenues

Article Abstract:

Rob Woodward, the commercial director of C4 and MD of four Ventures is shaping C4's business affairs by adopting more commercial stands to programme-making. He is focusing on comedy, entertainment, music and films as ripe areas for exploitation.

Woodward, Rob, C4 Media Corp.

Some parts © 2012 Advameg, Inc.