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Mass communications

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Tough times, tough measures

Article Abstract:

Strategies used by BBC and ITV to survive the difficult times in 2005 are discussed. BBC opted to lay off almost 3,000 employees in its production units, apart from implementing measures resulting in savings by improving overall efficiency. ITV chose to increase its Freeview capacity during the same period. The progress on implementation of digital television in United Kingdom during 2005 is also reviewed. The appointments and removal of top executives in the broadcasting industry are also mentioned.

Author: Snoddy, Raymond
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Financial management, Finance, Company financing, Company business forecast/projection, Company forecasts, ITV PLC, 2005 AD

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Squaring the BBC 1 circle

Article Abstract:

As controller of BBC 1, Lorraine Heggessey's task at hand is to capitalize on ITV's struggles and win viewers to keep BBC 1 and ITV equally competitive, while keeping the content different and fresh. BBC 1 is seeing improving results on Sunday nights that are targeted to young adults, and Heggessey believes it will take her three years to bring the channel ahead by taking risks and being different.

Author: Elliott, Katy
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2001
Statistical Data Included, Television broadcasting, Heggessey, Lorraine

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Playing to the audience

Article Abstract:

Simon Walker from British Broadcasting Corp. (BBC) discusses the strategy being adopted by the company to ensure the adoption of high definition technology in its distribution channels.

Author: Forrester, Chris
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Executive changes & profiles, Goods & services distribution, Channels of Distribution, Officials and employees, Forecasts and trends, Beliefs, opinions and attitudes, Technology application, Market trend/market analysis, Distribution, High-definition television, High definition television, Company distribution practices, Walker, Simon

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Subjects list: United Kingdom, Management, Television broadcasting industry, British Broadcasting Corp., Company business management
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