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Method and situational factors in sales forecast accuracy

Article Abstract:

Selection of sales forecasting methods for optimal accuracy is investigated with regard to the effects of situational factors. There appeared to be no significance to the interaction of the forecasting method and time horizon. Market sensitivity may be the key factor in method selection in that for markets that are not sensitive to environmental changes signal the appropriateness of extrapolation rather than econometric methods.

Author: Thomas, Robert J.
Publisher: John Wiley & Sons, Inc.
Publication Name: Journal of Forecasting
Subject: Mathematics
ISSN: 0277-6693
Year: 1993
Marketing research, Market research

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Forecasting technique familiarity, satisfaction, usage and application

Article Abstract:

A landmark study on sales forecasting practices was conducted in 1984. Several other studies on sales forecasting practices have been conducted since that time. Some of these studies reached the same conclusions as the 1984 study while others did not. A mail survey of 207 forecasting executives was conducted to find out if there had been any changes in sales forecasting practices since 1984.

Author: Mentzer, John T., Kahn, Kenneth B.
Publisher: John Wiley & Sons, Inc.
Publication Name: Journal of Forecasting
Subject: Mathematics
ISSN: 0277-6693
Year: 1995
Surveys, Forecasting

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Quarterly real GDP estimates for China and ASEAN4 with a forecast evaluation

Article Abstract:

Quarterly real Gross Domestic Product (GDP) estimates by applying Chow-Lin related series technique to annual real GDP series are provided for countries like China and the group comprising of Indonesia, Malaysia ,Philippines and Thailand (ASEAN4) countries for forecasts evaluation. Uninvariate disaggregation technique's potential problems are also discussed.

Author: Abeysinghe, Tilak, Rajaguru, Gulasekaran
Publisher: John Wiley & Sons, Inc.
Publication Name: Journal of Forecasting
Subject: Mathematics
ISSN: 0277-6693
Year: 2004
Asia, Economic aspects, Measurement, Gross domestic product, Statistical methods

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Subjects list: Methods, Analysis, Sales forecasting
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