Opening the seller's door
Article Abstract:
This article explores how Australian advertisers are using target marketing and interactive media on the Internet. Research includes a profile of Australian internet users, how Internet advertisement differs from tradition media, and the problem of consumer privacy.
Publisher: A C P Computer Publications
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
Marketing, Web sites (World Wide Web), Web sites, Advertising, Internet/Web advertising, Internet advertising, Australian advertising
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Net voyages
Article Abstract:
Issues discussed concern the ability of web search engines to retrieve reliable and meaningful responses to an initial query. Topics addressed include information storage and retrieval systems, indexing content on the internet, and technology to map the internet.
Publisher: A C P Computer Publications
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
Analysis, Management, Information services, Internet/Web search services, Search engines, Information storage and retrieval
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Australia, Usage
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