Avoiding the boot
Article Abstract:
This article examines the marketing war now commencing between various rugby teams in Australia, which must prove their financial worth before they will be accorded a place in the country's National Rugby League (NRL). Relevant points include the end of shared merchandising revenue by the NRL, the increase in attendance at games and television ratings, and the challenging of broadening the appeal of rugby, traditionally a blue-collar sport in Australia.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
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A break in the holding pattern
Article Abstract:
Customer Service Benchmarking Australia (CSBA) is a company that uses mystery shopper techniques to test how companies deal with problems. The company has began testing customer service phone lines that corporations claim help customers with their questions. CSBA calls these numbers and grades the service personnel according to manner, knowledge, helpfulness, and their ability to deal with a typical complaint.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1998
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Magna data
Article Abstract:
Data streamed into wireless information devices is quickly replacing voice telephony as the biggest consumer electronics market. Industry insiders, who insist that the mobile data revolution is not just a fad, say that customers are insisting upon wireless connections because of their high mobility and low cost.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2001
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- Abstracts: Living on the edge. Holding pattern
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- Abstracts: Saving the coral reefs. The case for Singapore. Don't forget the workers