Can Apple sustain its drive into Japan's computer market?
Article Abstract:
Apple Computer Inc wants to increase its market share in Japan, which now has the second-largest computer market after the US, with $7.6 billion in sales recorded for 1990. Only about 14 percent of potential customers already have computers in Japan, and the unsaturated market there is growing fast. Apple Chmn John Sculley will try to increase Apple's share in Japan to ten percent by 1996, from about 5.5 percent now. Apple has already established itself in Japan: since 1988, Apple Japan's revenues have almost doubled every year, and revenues for the last fiscal year, ended in Sep 1991, were $400 million. More than 200,000 Apple microcomputers are now in use in Japan. Apple is working hard to overcome obstacles in the Japanese market where a few large distributors dominate and where software development requires that developers render programs compatible with Japanese character sets.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 1992
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Not even an Apple for Poland
Article Abstract:
The US government is imposing unrealistically harsh export controls on computer technology shipped to Eastern Europe while allowing China to purchase sophisticated communications equipment. Solidarity wishes to buy an Apple computer to help with typesetting a publication, and the Polish government wants to buy communications equipment that will allow callers to dial direct. Neither of these two applications of technology seem particularly threatening, and Poland has even agreed to tough safeguards such as on-site inspection to placate the administration's fear that the technology will fall into the wrong hands. Nonetheless, the administration states restrictions will not be lifted for at least a year, handicapping the Eastern European country's attempts at economic rejuvenation. The restrictions also handicap US manufacturers who may miss out on lucrative new markets.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 1990
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Brazil loosening computer trade
Article Abstract:
The Brazilian government of Fernando Collor de Mello is attempting to do away with protectionist legislation by dropping tariffs and liberalizing the computer industry. Brazil is the sixth-largest computer market and its computer industry employs 60,000 people. Brazil's 324 domestic computer industry companies had revenues of $3.6 billion in 1989 as compared with 31 multinational computer companies that had revenues of $1.5 billion during that period. The new government of Collor de Mello has removed the $960 million limit on 1990 computer imports but is expected to find resistance as it attempts to phase out the controls on imports and on joint ventures.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 1990
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