Driving force: passion has become the cornerstone of advertising lures promoting sleek, modern cars
Article Abstract:
The images presented in car advertising are discussed. Advertisers seek to make people believe that buying a particular will make them as attractive and successful as the people shown in the advertisements. In Australia, Holden has been particularly effective in presenting itself as an aspirational brand.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2001
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Model tease
Article Abstract:
Issues concerning daring car designs car shows where they can be viewed are discussed. Particular attention is given to way sin which car companies use car shows to present concept cars, with their interior and exterior features and functionalities.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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