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Eaton's goes market

Article Abstract:

T. Eaton Company Ltd. CEO George Kosich is relying on a shift to upmarket and dressing au courant to regain the popularity of the chain and restore it to profitability. The strategy is to convince wayward customers who have abandoned the 129-year-old retailer in droves that Eaton's is now one of the most fashionable shopping destinations. Flush with cash from a recent C$175-million initial public offering, T. Eaton is undergoing a two-year makeover started by Kosich and his management team. The renovation includes construction of about 35 in-store supplier shops in each of its 64 stores, majority of which offering designer labels.

Comment:

CEO George Kosich relies on shift to upmarket and dressing au courant to regain popularity of chain and move to profitability

Canada, Department Stores, T. Eaton Company Ltd.

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Forzani aims to raise sales

Article Abstract:

Forzani Group Ltd., Canada's biggest retailer of specialty sporting goods and accessories, intends to stay ahead of the competition in 1998 by focusing more on clothing and footwear and hot product categories such as skiing, hockey and snowboarding. The Calgary, Alberta-based company aims to increase its share of the market from 9% to 20% over the next five years. In each of those five years, the company plans to open 20 franchised stores. The company operates 290 stores across Canada, about 140 of them company-owned and 150 are franchised.

Comment:

Intends to stay ahead of the competition in 1998 by focusing more on clothing and footwear and hot product categories

Forzani Group Ltd.

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Forzani developing retail Internet site

Article Abstract:

Forzani Group Ltd., a sporting goods retailer based in Calgary, Alberta, is establishing a retailing site on the Internet, temporarily called SportChek.com. The Internet site, which is named after the company's retail chain in Canada, is expected to become a major on-line retailer of sporting goods in the country. SportChek.com will eventually become a separate company, according to Forzani Group.

Marketing procedures

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