Lingerie retailer La Senza sets sights on selling bras

Article Abstract:

The top seller of lingerie in Canada, La Senza, will launch a new marketing campaign aimed at raising bra sales. La Senza, which is led by president and founder Laurence Lewin, made the announcement at the annual Retail Conference of Canada.

Author: Strauss, Marina
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2003
Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing, Bras, girdles, and allied garments, Bras & Bandeaux, Bandeaux, Conferences, meetings and seminars, Marketing, Company marketing practices, Brassieres, Bras, La Senza, Retail Conference of Canada

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It doesn't pay to be a snob, tony Holt Renfrew finds

Article Abstract:

Upscale retail store Holt Renfrew & Co. conducted consumer research to find out the reasons behind declining sales. Findings indicated that customers were discouraged by the unfriendly attitude of the salespeople in the shop.

Author: Strauss, Marina
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2006
Science & research, Personnel administration, Research, Human resource management, Beliefs, opinions and attitudes, Company personnel management, Sales personnel, Salespeople, Customer relations, Holt, Renfrew and Company Ltd.

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Danier Leather whips up interest

Article Abstract:

Danier Leather Inc has a new advertising campaign to market its affordable leather clothing and its electronic retailing presence to the world. The family-owned business began as a wholesaler in 1972.

Author: Strauss, Marina
Publisher: Bell Globemedia Interactive
Publication Name: Globe & Mail (Toronto, Canada)
Subject: News, opinion and commentary
ISSN: 0319-0714
Year: 2000
Statistical Data Included, Advertising, Company Profile, Danier Leather Inc.

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Subjects list: Canada, Clothing stores
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