Madison Ave. Sharing Drug Makers' Pain
Article Abstract:
The withdrawal of Vioxx and the suspension of marketing of Celebrex will greatly influence advertising industry revenues. The pharmaceutical industry spent $3.8 billion on direct to consumer advertising last year.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Product standards, safety, & recalls, Forecasts, trends, outlooks, Financial management, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Pharmaceutical preparations, Advertising Activity, Labor Distribution by Employer, TV Ad Spending & Prices, Product defects and recalls, Pharmaceutical industry, Finance, Statistics, Television advertising, Marketing industry, Company financing, Advertising expenditures, Industry forecasts
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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How About Giving Us An Interview to Refute Gossip About You?
Article Abstract:
Gossip magazines are criticized for goading celebrities into granting them interviews.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Newspapers, Newspaper Publishers, Public affairs, Ethics, Tabloids, Beliefs, opinions and attitudes, Ethical aspects, Media coverage, Tabloid newspapers, Simpson, Jessica, Lachey, Nick
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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Subjects list: United States
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