Maybelline turns to an actress from 'Providence' to attract more women who are over age 27
Article Abstract:
L'Oreal's Maybelline unit is taking the number one spot in foundation makeup seriously. Up from the number three spot, Maybelline will promote its new line, Smooth Result Age Minimizing Makeup, with Melina Kanakaredes as its spokeswoman. Maybelline had traditionally been more focused on younger women. New TV and print ads from Gotham Inc. target the 28- to 35-year-old.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Marketing departments are turning to poets to help inspire their companies' clientele
Article Abstract:
Many US corporations are turning to poetry as a unique marketing tool and as an innovative way to inspire executives. Several companies have joined forces with the American Poetry and Literacy Project to distribute anthologies aboard airplanes, trains and in hotels and supermarkets, hoping to enhance company images.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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When the Ad Turns Into The Story Line
Article Abstract:
In the United States, companies are spending almost $3.5 billion on product placement in television programs and movies.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2005
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