Pizza Hut TV ads aren't cooking with consumers

Article Abstract:

Pizza Hut's new TV commercials failed to elicit positive consumer response. According to surveys conducted by Ad Track, USA Today's consumer poll, only 9% of the consumers said they like the TV spots. The ads, made by advertising agency BBDO, were most liked by people ages 25 to 29, which represents a fraction of Pizza Hut's adult target market. However, despite cold reception from consumers, the ads helped raise sales. Pizza Hut Chief Marketing Officer Randy Gier revealed that the two TV spots raised sales by 9% during the second quarter of 1998.

Comment:

New TV commercials failed to elicit positive consumer response

Pizza Hut Inc.

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Lucky dog ads lack bite

Article Abstract:

Lucky Dog Phone's advertisements that featured dogs with voiceovers from Kathleen Turner and Larry Hagman failed to solicit strong interest from consumers as only 13% od Ad track respondents said that the ad campaign is very effective. Lucky Dog is an AT&T affiliate created to compete with other dial-around services. According to marketing consultant Jack Trout, the commercials failed to attract consumers because they are a confusing collection of statistics and promises, coupled with the visually-distracting talking dogs.

Wired Telecommunications Carriers, Telephone Communications, Telephone services, Lucky Dog Phone

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Little Caesars ads aim for pizza lust

Article Abstract:

Little Caesars's new advertisement is aimed to market on pizza lust among consumers. The retailer that traditionally featured characters on its former ads now centers its promotion in its pizza product. The company has started to employ advertising agencies aside from Cliff Freeman & Partners as a result of its declining sales in 1997. The Madison, NJ-based Little Caesar, which registered a total of $1.8 billion in its 4,825 stores in 1997, is competing with rivals that include Pizza Hut, Dominos and Papa John's.

Comment:

New advertisement is aimed to market on pizza lust among consumers

Little Caesar's Pizza

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