Swallow the leader

Article Abstract:

Issues are presented concerning the launch and marketing of new products by the health supplements and vitamins industry. The acquisition of leading brands by F.H. Faulding & Co and its influence on the market sector are discussed.

Author: Light, Deborah
Economic aspects, Economic policy, Dietary supplements industry, Health behavior, F.H. Faulding and Company Ltd.

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Media maelstrom

Article Abstract:

Issues are presented concerning the negotiations between television companies and advertisers over the rates charged for advertisements. The performance of media stocks in 2000 is discussed.

Author: Light, Deborah
Prices and rates, Television advertising, Securities, Mass media

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Watch this space

Article Abstract:

The current status and future prospects for the advertising industry in Australia are assessed. Sales trends and expectations are discussed.

Author: Light, Deborah
Analysis, Australia

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Subjects list: Advertising
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