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Titles fight

Article Abstract:

This article describes plans by Australia's magazine publishing industry to launch new titles despite an already saturated market that has seen little growth in sales from year to year. Relevant points include plans for expansion by PMP Communications, Text Media, and News Limited, and fears of competition for advertising revenue by the internet.

Australia, Buildings and facilities, Periodical publishing

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Natural brand killers

Article Abstract:

Advertising agencies believe that brand names are coming under threat from short-term pressures to boost dividends and profits. Ad agencies say that companies which seek advice from management consultants usually end up cutting costs in areas such as marketing and this in turn hits the brand.

Management, Influence, Business consultants, Management consultants, Brand name products, Brand names

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