A System Point Approach to Nonuniform Advertising Insertions
Article Abstract:
The value of repeating advertising has long been questioned. There is decreasing impact from advertising repetition. Consumer response depends on recall, attititude, learning and other measures. It also depends on the message approach, the type of product, the market segment, and the temporal course of the exposure process. The model uses the temporal course as the independent variable on consumer response. Random interexposure intervals and consumer response increments are used. Graphs are used to present results.
Publication Name: Operations Research
Subject: Petroleum, energy and mining industries
ISSN: 0030-364X
Year: 1984
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Power to the people
Article Abstract:
Namibia's 1.5 million residents have been deeply hurt by unemployment, and its related social problems, but many Namibians have started to take control of their own lives. Local initiatives, such as the Namibian Development Trust, have helped train hundreds of unemployed persons in farming, sewing, and similar skills. Successful business development efforts in the town of Gibeon include Gibeon Folk Art and a bakery. Farmers have to be particularly resourceful because of the harsh climate and terrain.
Publication Name: Geographical Magazine
Subject: Petroleum, energy and mining industries
ISSN: 0016-741X
Year: 1995
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Advertising for A1 people
Article Abstract:
Advertising carried by 'The Geographical Magazine' when it first appeared, 60 years ago, reflected a less self-conscious time. Some of the ads, such as those for tobacco, portable typewriters, and the Governesses' Benevolent Institution, would no longer appear in the magazine. Many companies remain, such as 'The Times,' Barclays Bank, and Shell. Despite many changes, 'The Geographical Magazine' continues to make the exotic familiar.
Publication Name: Geographical Magazine
Subject: Petroleum, energy and mining industries
ISSN: 0016-741X
Year: 1995
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