A System Point Approach to Nonuniform Advertising Insertions

Article Abstract:

The value of repeating advertising has long been questioned. There is decreasing impact from advertising repetition. Consumer response depends on recall, attititude, learning and other measures. It also depends on the message approach, the type of product, the market segment, and the temporal course of the exposure process. The model uses the temporal course as the independent variable on consumer response. Random interexposure intervals and consumer response increments are used. Graphs are used to present results.

Marketing, Consumer behavior, Modeling, Data modeling software, Models, Optimization, Advertising (Industry), Stochastic Model, Probability

---

Power to the people

Article Abstract:

Namibia's 1.5 million residents have been deeply hurt by unemployment, and its related social problems, but many Namibians have started to take control of their own lives. Local initiatives, such as the Namibian Development Trust, have helped train hundreds of unemployed persons in farming, sewing, and similar skills. Successful business development efforts in the town of Gibeon include Gibeon Folk Art and a bakery. Farmers have to be particularly resourceful because of the harsh climate and terrain.

Employment, Occupational training, Namibia

---

Advertising for A1 people

Article Abstract:

Advertising carried by 'The Geographical Magazine' when it first appeared, 60 years ago, reflected a less self-conscious time. Some of the ads, such as those for tobacco, portable typewriters, and the Governesses' Benevolent Institution, would no longer appear in the magazine. Many companies remain, such as 'The Times,' Barclays Bank, and Shell. Despite many changes, 'The Geographical Magazine' continues to make the exotic familiar.

History, Advertising, Advertising copy, The Geographical Magazine

Similar abstracts:

• Abstracts: Supreme support. Uniform business practices. We're number one?
• Abstracts: Innovative approaches to competitive mineral leasing. Power politics. Gas in a competitive market
• Abstracts: For better or for worse. A better option. A better wetter future
• Abstracts: Back to nature. Playing with nature. Back to Ohio

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.