Marketers continue commitment to men's grooming segment
Article Abstract:
The men's grooming market is disappointing, but manufacturers are still introducing new products. Hoping to crack the market wide open, marketers are looking at potential customers - young men, executives, homosexuals - and noting their lifestyles and preferences.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1983
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Narrowcasting can broaden TV marketing effectiveness
Article Abstract:
Many cosmetic and toiletry manufacturers are discovering the affordable use of cable TV industry. The bigger manufacturers use cabel TV as a supplement to selling. The ability to set up low-cost test markets is also useful.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1982
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Fall '81 cosmetic color story takes on a conservative theme
Article Abstract:
A conservative fashion look is expected for the coming fall, and therefore conservation cosmetic colors as well. A trend could be heralded with metallic accents for lips, nails, eyes and cheeks, especially gold.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
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