The 25-34 market
Article Abstract:
Today's new lifestyles are dictating different usage patterns for beauty products. This group with higher income can afford to buy more and better beauty products for themselves. Daily usage is high. Brand loyalty was exhibited. Fragrance market is high. Magazines are the source women turn to most often to learn about new trends, beauty products, etc. this survey shows that women in this age bracket like to look their best.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1982
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Consumer studies report habits of eight major market segments
Article Abstract:
Nine major consumer publications presents conclusions on consumer research on cosmetics, hair care products, etc. Also profiles of important market segments are included such as teens, career women, young men, young mothers, etc.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
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Men's fragrance sales on upswing
Article Abstract:
Sales are up for men's fragrances. Importance seen in trained personnel and location of men's fragrances. It should be promoted more than as a seasonal business.
Publication Name: Product Marketing
Subject: Pharmaceuticals and cosmetics industries
ISSN: 0748-819X
Year: 1981
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