Designing for the future; multimedia presents new opportunities and challenges for graphics professionals
Article Abstract:
Moving into multimedia production can be highly rewarding both creatively and financially, but the technology also involves several major challenges for graphics professionals and is not for everyone. Clement Mok Designs creative director Clement Mok believes that multimedia is the wave of the future and will replace professional graphic design as it is today. The technology, though, requires experience, an understanding that a multimedia project is more like working on a film than on a publishing team and, consequently, a willingness to work in the collaborative effort that multimedia demands. Specific demands of designing multimedia include effective communication of information using hardcopy-like graphics techniques; working with video, audio and animation; and, most importantly, creating an effective interface for navigating the multimedia application. First-time multimedia designers should work with experienced personnel but can start out by acquiring and producing demos with multimedia authoring or presentation tools. Successful multimedia designers generally become excellent project managers.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1993
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Pitching the pros: a Colorado bank drafts a multimedia presentation to sell financial services to professional athletes
Article Abstract:
Multimedia production company Cimarron International developed a flexible and portable computer-based multimedia presentation to successfully promote Colorado National Bank's (CNB) ProVest comprehensive financial management service to professional athletes, their managers and major sports organizations. CNB had believed ProVest would be attractive to such customers but did not attract a single client in the first six months. A Cimarron design team, led by Sam Brennan, Bob Benson and Todd Herrick, used Macromedia's MacroMind Director and Apple Computer's QuickTime software to develop a presentation that combined graphics, sound, text, photography and video. ProVest runs on a Macintosh PowerBook for individual meetings or on a Mac LC II linked to an LCD projection panel for group presentations. The presentation includes some interactive capabilities to address the specific needs and questions of individual athletes. Details of the development and functioning of ProVest are described.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1993
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Better than the real thing: the creators of Iron Helix share their tricks for creating out-of-this-world 3-D images
Article Abstract:
A two-person Drew Pictures design team created the 24 photo-realistic 3-D interior rooms of the deserted spaceship in the Iron Helix CD-ROM-based computer game in just ten months. The game requires players to explore the spaceship to find clues to saving the galaxy. Drew Pres Drew Huffman and Creative Director Rich Cohen employed Macromedia's Swivel 3D Professional 2.0 software to create the room models, the firm's Electric Image Animation System (EIAS) 1.5 to render them and Adobe Photoshop 2.0.1 to apply textures and shadows. Huffman and Cohen divided the project into 24 phases, one for each room. In order to cut down on the effort needed to create hallways on six floors, the designers created modular elements that can be grouped in various combinations to create unique hallway segments.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
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