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Retail industry

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Fergie - the ideal figure for the new world economy

Article Abstract:

The astounding way in which Sarah Ferguson has been able to earn 4-5 million pounds sterling in only a few months to pay off her debts highlights some key features about the world economy. There is now strong demand for celebrities, a shift towards global branding, a need for entrepreneurship and a strong emphasis on the English language. In today's world, information is infinite, and companies can therefore benefit most if they employ a celebrity to convey their message. Sarah Ferguson has successfully seized an opportunity to sell a service, and has developed the service to fit the market.

Analysis, Column, Consumer behavior

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Fergie, debt, and the bank that can't say no

Article Abstract:

The Duchess of York is believed to have an overdraft of 1 million pounds sterling with Coutts bank and 2 million pounds sterling in other debts. To some observers, this seems to confirm the belief that she is not fit to be a member of the royal family. A statement from the Queen indicates that the Duchess of York can expect no more financial support from that source. The scandal surrounding her has raised serious questions about the nature and practices of Coutts, which has permitted her to build up such a large overdraft.

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The domestic economy of the Duchess

Article Abstract:

The Duchess of York has recently been reported to be experiencing financial problems, with the large sums of money she was expected to make from her 'Budgie the Helicopter' books, films and products not having materialised because of contract difficulties. However, many other single mothers would regard the Duchess of York as having an extremely comfortable lifestyle. She still employs staff, and is able to travel to exotic locations.

Single mothers

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