Introduction

Article Abstract:

UK's women's fragrance market is generally dependent on its success overseas. Players spend substantial time in innovations, which if successful can stretch a product life into three or four years. Fragrance manufacturers sell four concentrations according to the percentage of essential oils in each. These are perfume (parfum), the strongest and most expensive; eau de toilette; eau de parfum; and the newer unisex fragrances and the lighter variants of current brands are based on eau de cologne strength products.

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Manufacturers and brands

Article Abstract:

Established multinational cosmetics and toiletries entities have taken over majority of older, family-run fragrance "houses," which have been greatly affected by the 1980s recession. Major players include French luxury goods group Louis Vuitton Moet Hennesey as well as cosmetics and toiletries businesses such as Unilever, L'Oreal and Procter & Gamble. The consolidation in the fragrance industry is brought about by stiff competition, lower development costs and increased marketing of new products.

Procter & Gamble Co., PG, Unilever Group, L'Oreal Paris, Louis Vuitton Moet Hennesey

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Market sectors

Article Abstract:

UK's women's fragrances are divided into such categories as fine fragrances, or branded or established perfumes, and mass fragrances, or cheaper perfumes with considerable international presence. The market share of fine fragrances has increased to 82.5% by value in 1998 from some 72.5% in 1994. However, fine fragrances account for only 57.3% by volume in 1998. In terms of new brand activity, fine fragrances are more dynamic and have offered price cuts that put pressure on the mass market.

United Kingdom

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