This little firm went marketing

Article Abstract:

It is only recently that the legal profession has been allowed to advertise in the UK and it is now being realised by all firms, big and small, that the quality of their marketing can make or break their business. Tarlo Lyons, a firm in the City of London with a partnership of 15 used to use a marketing partner and outside consultants but decided to appoint a marketing manager, Jackie Horn, in 1992. Ms Horn says the firm is really committed to good marketing and the partners are receptive to new ideas and to putting them into practice. She examined the key areas of business and constructed a sound marketing database.

Services, Attorneys, Lawyers, Advertising, Marketing

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Brief for the next generation

Article Abstract:

Peter Goldsmith is the youngest ever chairman of the Bar Council, and has been actively involved in looking at the future of young barristers. He plans reforms including the creation of a clearing-house system for pupillage applications and allowing institutions other than the Council of Legal Education to teach the barristers' vocational course. He is also concerned to set up a new scheme for chambers management training.

Training, Interview, Barristers, Goldsmith, Peter

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