What a judge said about McDonald's: They take advantage of animals, children and their workforce ... but still they won a libel victory over protestors
Article Abstract:
Fast food restaurant operator McDonald's has been awarded 60,000 pounds sterling damages by the High Court in the UK. The judge ruled that the company had been libelled by many of the claims made in a factsheet produced by London Greenpeace in the early 1980s. However, Helen Steel and Dave Morris, who have undertaken a lengthy campaign against the company, were successful in proving that the company was responsible for cruelty to some animals, paid low wages and exploited children in its advertising.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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Big Mac at 30 no longer the burger king
Article Abstract:
McDonald's, one of the most successful companies in the world, is facing significant challenges as it marks the 30th anniversary of the Big Mac. It has more than 23,000 outlets in 111 countries worldwide, with sales of 20 billion pounds sterling a year. However, growth outside the US is slowing, while profits in the US have remained static since 1995. The company has lost market share to Burger King and Wendy's, and this has led to reorganization among its senior management.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1998
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McLibel Two hope to taste victory as whopper trial comes to an end
Article Abstract:
The libel action brought by McDonald's against campaigners Dave Morris and Helen Steel is soon to reach a conclusion. The company claims that the two campaigners issued a leaflet through London Greenpeace which contained lies. It has invested very heavily in protecting its public image, and has even gone as far as to create a McSpotlight Internet site. Morris and Steel plan to take their case to the European Court of Human Rights if the forthcoming ruling goes against them.
Publication Name: The Independent
Subject: Retail industry
ISSN: 0951-9467
Year: 1997
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