Identity crisis
Article Abstract:
Pharmaceutical company Bristol Myers Squibb makes and packages drugs that are used in over 20 countries. Tracking the production of such products is difficult because of their similarity, but mistakes could be harmful. Clinical trials are a particularly difficult area and require accurate packaging without disclosing their contents. The company uses a machine readable code of dots, called Snowflake, supplied by Electronic Automation and applied to packaging in the filling line. The system of dots, which maintains safety and secrecy, is read using machine vision equipment.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 1997
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Reliable good looks
Article Abstract:
Loctite Corp. embarked on a plan in 1993 to develop a wide range of manual, semi- and fully-automatic, compatible units for the repetitive metered dispensing of adhesives and sealants. The equipment incorporated the latest technology, is easy to use and is supported by a global distribution, installation, service and marketing network. The development of the products incorporated the findings of the firm's earlier research on the least and most important characteristics and needs of dispensing equipment which are used in a wide range of industries.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 1996
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Designing an identity
Article Abstract:
Product design presents an image of the company to the consuming public. Therefore, a good product design can be utilized to enhance the value of a product, leading to increased profitability and customer loyalty. Product design provides a kind of brand relationship which provides customers something which is easy to remember such as a slogan, logo, jingle or shape. The reputation of the company is therefore attached to that particular brand which is related to a particular shape or feature.
Publication Name: Engineering
Subject: Science and technology
ISSN: 0013-7782
Year: 1996
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