Classical conditioning preferences for stimuli
Article Abstract:
The implications of classical conditioning for consumer behavior have been discussed by several researchers, but little empirical evidence has yet been presented showing classical conditioning altering behavior in a way of interest to consumer researchers. The results of an experiment are reported in which preference ratings for stimuli that predicted the presence of pleasant music were much higher than preference ratings for stimuli that predicted unpleasant music. The experiment also showed that the preferences generalized to other stimuli resembling those actually used as well, both of which indicate that classical conditioning can alter consumer behavior.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
User Contributions:
Comment about this article or add new information about this topic:
The Role of Products as Social Stimuli
Article Abstract:
The theory that products possess symbolic features and that product consumption rests on social meaning is explored. The view that man is the maker and user of objects is examined. Consumers' relationships with the object they produce and purchase are emphasized. This theory emphasizes how the consumption of products is related to other social behaviors. The consumer's relationship with products is viewed in terms of symbolic interactionism.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
Characteristics of Mexican American consumers
Article Abstract:
The research investigates three consumer variables suggested by previous research to be characteristic of U.S. Hispanics using data from four surveys of South Texas Mexican Americans. It is shown that evidence suggesting Mexican Americans are more brand-loyal than non-Hispanics is weak at best, but the results of the research do support the hypothesis that Mexican Americans prefer familiar stores and are more price-conscious.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Technological innovation in services and manufacturing: results from Italian surveys. Testing a model of technological trajectories
- Abstracts: Spatial price competition when stores are not certain to have what consumers want. Spatial Cournot competition and heterogeneous production costs across locations
- Abstracts: Methodological issues in modeling absence: a comparison of least squares and Tobit analyses. Smoking as a Moderator of the Relationship between Affective State and Absence from Work
- Abstracts: Ethnic Migration, Assimilation, and Consumption. A comparison of group differences in food consumption using household refuse