Cognitive processes used by survey respondents to answer behavioral frequency questions
Article Abstract:
Behavioral frequency questions are a common and important part of consumer surveys. The conventional model of how people answer such questions and how response errors occur has presumed that respondents recall and enumerate specific behavioral episodes. Recent laboratory research, however, has shown that respondents use a variety of processes in answering such questions. Results of this study confirm this finding in a field setting and show that task conditions impact response formulation processes. These results indicate that new models are needed for complete understanding of response errors in frequency data for a variety of behaviors of interest to consumer researchers. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1987
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The influence of background music on the behavior of restaurant patrons
Article Abstract:
A survey of the previous research on the ability of background music to influence restaurant patrons' actions reveals that atmosphere can be a factor in purchase decisions. This research is extended to a moderate-sized Texas restaurant where delays in seating could entail a one hour wait. With graduate students observing, instrumental music pieces of fast and slow tempos were played, and results clearly indicate that tempo affected the variables tested for. A slow music setting produced longer stays and greater sales.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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