Colonial consumers in revolt: buyer values and behavior during the nonimportation movement, 1764-1776
Article Abstract:
Although colonial Americans had long valued frugality and had limited their consumption, actual demand for material comforts and imported consumer goods grew vigorously during the third quarter of the eighteenth century. The nonimportation movement, primarily a politically motivated boycott of British manufactures intended to force repeal of distasteful tax laws, also reaffirmed traditional values and attempted to improve the image of products made in America. Following a discussion of the colonial market and nonimportation, this article examines conflicts between old values backed by patriotic appeals and emerging buyer preferences. The concluding section draws a few implications for understanding present-day consumers. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
Toward a broadened theory of preference formation and the diffusion of innovations: cases from Zinder Province, Niger Republic
Article Abstract:
The standard model for the diffusion of innovations in consumer behavior does not adequately account for the incorporation of novel items of non-local origin into the material culture of Hausa-speaking peasants in Niger. A synthetic, culturally relative model composed of elements drawn from the standard diffusion paradigm, from world-systems theory, and from economic and symbolic anthropology provides a more satisfactory account of these processes. Analysis shows that novel goods provide a medium through which alternative paradigms of consumer behavior and reality contend. Among the Hausa, a premarket model, a Western market-mediated model, and an Islamic ethnonationalist model compete for consumer affiliation. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
Choice based on reasons: the case of attraction and compromise effects
Article Abstract:
Building on previous research, this article proposes that choice behavior under preference uncertainty may be easier to explain by assuming that consumers select the alternative supported by the best reasons. This approach provides an explanation for the so-called attraction effect and leads to the prediction of a compromise. Consistent with the hypotheses, the results indicate that (1) brands tend to gain share when they become compromise alternatives in a choice set; (2) attraction and compromise effects tend to be stronger among subjects who expect to justify their decisions to others; and (3) selections of dominating and compromise brands are associated with more elaborate and difficult decisions. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Technological innovation in services and manufacturing: results from Italian surveys. Testing a model of technological trajectories
- Abstracts: The role of affective traits and affective stats in disputants' motivation and behavior during episodes of organizational conflict
- Abstracts: Confusion of confidence intervals and credibility intervals in meta-analysis. Three Mode PARAFAC Factor Analysis
- Abstracts: Promotion interest and willingness to sacrifice for promotion in a government agency. Effects of management policies on unauthorized absence behavior
- Abstracts: Superiors' evaluations and subordinates' perceptions of transformational and transactional leadership. part 2 College experiences and managerial performance