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Compromise and attraction effects under prevention and promotion motivations

Article Abstract:

The examination of the impact of consumers' motivations of prevention and promotion, on the contextual evaluation of products and services by consumers is presented.

Author: Laroche, Michel, Mourali, Mehdi, Bochenholt, Ulf
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
United States, Forecasts, trends, outlooks, Psychological aspects, Forecasts and trends, Market trend/market analysis, Product selection, Product evaluation, Top rating

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Social comparison theory and deception in the interpersonal exchange of consumption information

Article Abstract:

A study examines the impact of social comparison information and lying behaviors among consumers during exchanging interpersonal information about products or service.

Author: White, Katherine, Dahl, Darren W., Argo, Jennifer J.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Influence, Interpersonal communication, Comparison (Psychology)

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How nothing became something: white space, rhetoric, history, and meaning

Article Abstract:

The impact of visual theory in the field of advertising on consumer behavior is discussed.

Author: Pracejus, John W., Olsen, G. Douglas, OEGuinn, Thomas C.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Marketing procedures, Research Findings, Advertising, Marketing research, Market research

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Subjects list: Analysis, Canada, Consumer behavior, Consumer behaviour
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