Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goods
Article Abstract:
In modern society consumption can be viewed as the actual materialization of cultural meaning. Consumer goods have the quality of investing the buyer with certain attributes associated with products and brands. These cultural attributes are transmitted and assigned meanings through advertising and fashions. The movement of cultural meanings through this transmission process is analyzed. The analysis identifies locations of cultural meanings within consumer systems and the methods for transferring meanings within such systems.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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Indexing product quality: issues, theory, and results
Article Abstract:
The concept of quality is a crucial element in strategic research and planning. According to research performed by Hjorth-Andersen in 1984, overall product quality rankings are not accurate enough to be used in scientific research. However, data from 385 studies performed during a six-year period indicate that Hjorth-Andersen is not correct. The overall product quality index is a good indicator, and has positive attributes for research.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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The price of "Free"-dom: consumer sensitivity to promotions with negative contextual influences
Article Abstract:
The comparative analysis of the effectiveness of monetary promotions (discounts) and free promotions of products, as marketing tools, is presented.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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