Distribution of price discount perceptions: the right digit effect
Article Abstract:
The results of experiments to examine the interpretation of price information by and purchasing tendency of consumers are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Pricing Policy, Purchasing, Pricing, Product price
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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The role of arousal in commitment: an explanation for the number of counterarguments
Article Abstract:
Significance of arousal in consumer commitment is examined. Its implications on his counter-argumentation are also analyzed.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Analysis, Usage, Commitment (Psychology), Motivation research (Marketing), Arousal (Physiology), Arousal (Psychophysiology), Verbal self-defense, Verbal self defence
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Immediate and delayed emotional consequences of indulgence: the moderating influence of personality type on mixed emotions
Article Abstract:
The results of studies on the effect of personality types, on consumers' emotions after indulgent consumption are presented
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Consumption (Economics), Personality types
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: Psychological aspects, Research, United States, Economic aspects, Consumer behavior, Consumer behaviour
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