Nation equity: incidental emotions in country-of-origin effects
Article Abstract:
An econometric model of the effects of the nationalist feelings of consumers, on the evaluation of products and services, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Econometric models
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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The influence of chronic and situational self-construal on categorization
Article Abstract:
The strategies followed by individualists and collectivists during product evaluation are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Individualism, Collectivism, Individuality
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour, Product evaluation, Top rating
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