Effects of cost-related feedback on consumer knowledge and consumption behavior: a field experimental approach
Article Abstract:
In 1981, the United States and Canada began a series of international field experiments to test the effectiveness of feedback as a way to encourage energy conservation. Current government studies show energy consumption is again on the rise after several years of decline. The research objective was to extend current feedback research by providing information formats and presentation modes that had not been previously tested but did represent realistic public policy and-or marketplace options. Results of the experiment replicated in two U.S. and two Canadian cities provide partial support for feedback as a viable information technology for consumer learning and motivation. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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The effect of goal-setting and daily electronic feedback on in-home energy use
Article Abstract:
Goal-setting in conjunction with feedback on the degree of goal attainment can assist consumers in monitoring and, thus, reducing or stabilizing their in-home energy use. A field experiment compared the effects of daily electronic feedback with monthly external feedback and with self-monitoring of energy use. With daily feedback, a 12.3 percent reduction in natural gas use was achieved, more than in the other conditions and more than the stated 10 percent conservation goal. One year after the experiment, energy use remained reduced relative to the baseline in all groups; however, differences between the experimental conditions were no longer significant. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
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Credit cards as spending facilitating stimuli: a conditioning interpretation
Article Abstract:
Four experiments and one study were conducted to test the hypothesis that stimuli associated with spending can elicit spending responses. In all experiments, credit card stimuli were either present or absent in situations in which subjects were given an opportunity to spend. Credit card stimuli directed spending such that the probability, speed, or magnitude of spending was enhanced in the presence of credit card cues. A conditioning explanation was used to interpret the results. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
User Contributions:
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