Explaining cognitive lock-in: the role of skill-based habits of use in consumer choice
Article Abstract:
The reasons for repeated consumption of same product by consumers, using cognitive lock-in theory, are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Customer loyalty
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Exploring the cognitive mechanism that underlies regulatory focus effects
Article Abstract:
The effects of out come based advertising on consumer choices, using regulatory focus theory, are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Point-of-sale advertising, Point of sale advertising
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Consumer-product skill matching: the effects of difficulty on relative self-assessment and choice
Article Abstract:
The effects of relative preferences on consumer shopping behavior and brand choice are presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Shopping, Relativism
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: United States, Analysis, Brand choice, Consumer preferences, Cognitive psychology
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