Making inferences about missing information: the effects of existing information
Article Abstract:
This article is concerned with the process by which inferences about missing information are formed. We propose that consumers use within-attribute (other-brand) processing first and, if that information is diagnostic, infer the value of the missing information with little consideration of additional information. If the within-attribute processing does not prove diagnostic, consumers then move to within-alternative (same-brand) processing. In two experiments, we find that high variation in other-brand information results in a statistically significant discount to the inferred value even with no variation in same-brand information, whereas the reverse is not true. This is supportive of an inference-formation process in which other-brand information is considered first. Further, we find that, if there is low variation in other-brand information, time and effort are reduced, attention to the attribute with the missing information is proportionately increased, and there is a shift away from alternative-based processing. These results, encompassing both traditional process measures and inference-based measures, support the process model that we advance. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Entrepreneurial risk and strategic decision making: it's a matter of perspective
Article Abstract:
Most entrepreneurs dive into businesses which other people perceive as high risk ventures. There are not enough studies tackle the decision-making activities of starting entrepreneurs regarding their behavior in taking risks. One study conducted by Palich and Bagby in 1995, revealed that entrepreneurs generally do not consider themselves as risk takers. One possible reason for this is schema accessibility, meaning entrepreneurs simple tend to associate business with cognitive categories that suggest more favorable attributes.
Publication Name: Journal of Applied Behavioral Science
Subject: Social sciences
ISSN: 0021-8863
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Melancholic MOMA: Groundswell's missing histories
Article Abstract:
A psychoanalytic perspective to the architecture exhibition at New York's Museum of Modern Art (MOMA) entitled 'Groundswell: Constructing the Contemporary LandscapeE is presented. The exhibition showcased the rehabilitation of degraded landscapes that are translated as Freud's communal 'lost objects' that are found in his exploration of melancholia and mourning.
Publication Name: Journal for the Psychoanalysis of Culture & Society
Subject: Social sciences
ISSN: 1088-0763
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Incentives and cooperation: the joint effects of task and reward interdependence on group performance. The effects of performance attributions and outcome dependence on leader feedback behavior following poor subordinate performance
- Abstracts: Toward a reconciliation of market power and information theories of advertising effects on price elasticity. A longitudinal study of the use of the elderly in magazine advertising
- Abstracts: Women's wages and economic crisis in Costa Rica. Poverty and the economic transition in the Russian federation
- Abstracts: Implementing business process reengineering: the role of organizational justice. Consultant as container: assisting organizational rebirth in Mandela's South Africa
- Abstracts: Managers' reactions to a corporate acquisition: comment on Fried, Tiegs, Naughton and Ashforth. Staging the new romantic hero in the old cynical theatre: on managers, roles and change in Poland