On the consumption of negative feelings

Article Abstract:

Four experiments were conducted on horror movie watchers to determine how positive and negative feelings and their coactivation contribute to people's affective reactions to aversive experiences. Evidence provided is inconsistent with intensity- and aftermath-based models. Models of affective reactions that result from counterhedonic behavior should incorporate coactivation principles.

Author: Cohen, Joel B., Andrade, Eduardo B.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Science & research, Research, Models, Usage, Aversive stimuli, Affect (Psychology), Horror films, Horror movies

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How does drug and supplement marketing affect a healthy lifestyle?

Article Abstract:

Drug marketing undermines consumer intentions to engage in health-protective behaviors through the boomerang effect. Psychological mechanisms involving drugs contribute to the boomerang effect.

Author: Armstrong, Katrina, Bolton, Lisa E., Volpp, Kevin G., Reed, Americus II
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2008
Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Drugs, Metabolic Agents NEC, Metabolic Agents, Psychological aspects, Health behavior, Health behaviour

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Does marketing products as remedies create oget out of jail free cardso?

Article Abstract:

A study examines the impact of preventive and curative measures with respect to marketing of products and services. Some instances are debt consolidation loans and smoking cessation aids.

Author: Cohen, Joel B., Bloom, Paul N., Bolton, Lisa E.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Financial management, Marketing, Health aspects, Analysis, Finance, External debt relief, Debt relief, Company financing, Smoking cessation products

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Subjects list: United States, Report, Marketing, Company marketing practices
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