A Resource Exchange Theory Analysis of Consumer Behavior
Article Abstract:
A psychological exchange theory developed by Foa and Foa is used to examine the structure underlying six different resource categories and their functional interaction. These categories are love, status, information, money, goods, and services. Results of a study provide support for the structural and functional aspects of Foa's resource exchange theory. The functional relationship of resources was also consistent with the theory. Foa's exchange theory can be used to describe marketing as an exchange process.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1983
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A Cross-Sectional Optimal Scaling Analyis of the Index of Consumer Sentiment
Article Abstract:
The measurements of assumptions in the Index of Consumer Sentiment (ICS) are investigated. A new numerical analysis model is used to evaluate the results of two national consumer surveys. The results of this analysis raise new questions on the computation of the ICS. Results indicate that alternative measures of sentiment should be developed. The alternating least-squares optimal scaling model might solve the problem of evaluating scales based on mixed metric response data.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
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