The older adult market: new research highlights 'key values'
Article Abstract:
This article examines research developed by marketers targeting older consumers, focusing on models developed to influence consumer behavior. The author discusses the negative attitude of older consumers to condescending and stereotypical target marketing, and the need for new strategies among marketers including the use of social values as a foundation for predicting consumer behavior rather than focusing on chronological or biological age.
Publication Name: Generations (San Francisco, California)
Subject: Social sciences
ISSN: 0738-7806
Year: 2001
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The backbone of the long-term care workforce
Article Abstract:
Paraprofessional workers and informal caregivers will most probably become the core population of long-term caregivers in the 21st century. Immediate efforts are necessary to develop and test interventions that lower their stress and improve outcomes for caregivers and those in their care.
Publication Name: Generations (San Francisco, California)
Subject: Social sciences
ISSN: 0738-7806
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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