To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior
Article Abstract:
This research focuses on the likelihood of selecting a unique product due to controls for valences of the resulting dispositional attribution for girls younger than eleven. Labels were employed to strengthen the access to a positive attribution such as it will be unique. Findings show that young females who were labeled were far more likely to select a unique type of good than their unlabeled counterparts. Using products to communicate about the self implies that products vary as to their use by classes. Metalinguistic awareness is considered. Age and sex differences are major considerations in perspective-taking ability. Research in artifactual communication suggests that people will select products that fit the image they desire to have. Independent and dependent variables are explained, as are administration procedures for the experiment which occurred on Halloween in Seattle, Washington. Labeling had less impact on males studied in an allied situation. Tables of data are featured.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1984
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The role of attention in mediating the effect of advertising on attribute importance
Article Abstract:
The hypothesis that the degree of attention directed to an attribute by an advertisement influences the impact of advertising on attribute significance is tested by two planned experiments. One experiment varies the degree of attention directed to an attribute in an advertisement, with this producing an effect on the significance of the attribute. The other experiment varied the quantity of repetitions in an ad, the pertinence of the ad illustration, and changed the specifics of an advertisement's copy. Attention changed the effect of textual specifics on attribute significance, but repetition (or illustration pertinence) is not linked to significance or attention.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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The effect of common features on brand choice: moderating role of attribute importance
Article Abstract:
In this article, the effect of common features on brand choice and the moderating role of attribute importance are examined. It is argued that when brand attributes differ in importance, common features are likely to enhance consumer preferences for the option with the best value on the most important attribute, thus further polarizing brands' choice shares. In contrast, when attributes are similar in their importance, common features are likely to have an opposite effect, equalizing brands' shares. The data provide support for these propositions. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1997
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