Demo day primer

Article Abstract:

In the early 1990s, golf manufacturer Cobra Golf placed demonstration sets of their clubs in golf shops so that golfers could try the products before they bought them. This was a popular idea, but the selection was too limited, so the manufacturers have created "demo days," where golfers can test a range of products in all available lofts and shaft flexes.

Author: Sauerhaft, Rob
Marketing, Golf equipment industry, Sporting goods industry

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Have a good day

Article Abstract:

A list is presented of suggestions on how golfers can make the most of golf equipment manufacturers' demonstration days. Before the day, players should do research on the company and its equipment, and have a good idea of their own specifications and needs, and on the day they should be warmed up before they try any equipment.

Author: Sauerhaft, Rob

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Pro-visions ... and other news and notes from the equipment world

Article Abstract:

Discussed golf equipment includes Cobra's King Cobra Norman Grind clubs priced at $653-$720 for a set of eight steel shafts and $1,054-$1,454 for graphite; and Odyssey Golf's Dual Force 552, 660, 662, and Rossie 2 putters at $98-$115.

Author: Sauerhaft, Rob

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Subjects list: Equipment and supplies, Testing, Golf, Golf clubs (Sporting goods), Golf equipment
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