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Travel industry

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Island style

Article Abstract:

Jeff Stewart, a graduate of P.E.I.'s respected Culinary Institute of Canada, is the executive chef of Mayor's Bistro & Bar. During his leisure time, he usually plays the guitar, sing, and write songs. He is also a member of Willing Workers on Organic Farming (WW00F), a group that travels and engages in organic farming.

Public affairs, Social aspects, Column, Practice, Cooks, Chefs, Stewart, Jeff

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Ready, aim, market!

Article Abstract:

Aggregating prospective buyers into groups that have common needs and will respond to similar marketing action is an effective marketing approach that is guaranteed to increase profitability. How to successfully apply customer segmentation in the food services industry is discussed.

Marketing procedures, Eating places, Fast Food Restaurants, Limited-Service Restaurants, Targets & Markets, Usage, Market segmentation, Target marketing

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A simple twist of plate

Article Abstract:

Today's tabletop presentations are preferred simple, with the importance of purity and elegance to reflect sophistication. Details on simple table decoration, as described by restaurant managers, are discussed.

Management, Company business management, Table setting and decoration, Table decoration

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