Redefining Ricky's

Article Abstract:

Surrey, British Columbia-based Ricky's Restaurants Ltd launched a full- scale brand repositioning program for its chain of Ricky's All Day Grill restaurants in summer 1998. Company Pres Frank Frank DiBenedetto noted that his restaurants were primarily doing breakfast and lunch business prior to the repositioning effort. The strategy aims to move Ricky's restaurants from a mix of 70% breakfast and lunch and 30% dinner to a more 50-50 business mix.

Author: Herzog, Lawrence
Publisher: Kostuch Publications Ltd.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2000
British Columbia, Ricky's Restaurants Ltd.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Edible music

Article Abstract:

A diner's experience in a restaurant can be enhanced by the music selection, according to music designers.

Author: Herzog, Lawrence
Publisher: Kostuch Publications Ltd.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2003
United States, Cover Story, Influence, Environmental music, Background music

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Smooth operators

Article Abstract:

The popularity of smoothies in the Canadian food service industry is discussed.

Author: Herzog, Lawrence
Publisher: Kostuch Publications Ltd.
Publication Name: Foodservice & Hospitality
Subject: Travel industry
ISSN: 0007-8972
Year: 2003
Canada, Hospitality industry, Smoothies (Beverages)

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Marketing, Restaurant industry, Company marketing practices
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.