Adweek's Marketing Week 1992 Cara Appelbaum - Abstracts
| Adweek's Marketing Week 1992 Cara Appelbaum | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| After 15 years of growth, licensing takes a dip. (licensed merchandise) (Industry Overview) | Business | Cara Appelbaum | |||
| As cola sales dip, Pepsi turns on Mountain Dew. (Pepsi-Cola Co.) | Business | Cara Appelbaum | |||
| A tight fit. (Esprit de Corp launches clothing line for adult women) | Business | Cara Appelbaum | |||
| Calvin gets a clutter-busting image maker. (Calvin Klein Inc. hires Neil Kraft as its senior vice president of advertising) | Business | Cara Appelbaum | |||
| Forging a new identity. (advertising/marketing strategies for bracelets of Textron Inc.'s Speidel Div.) | Business | Cara Appelbaum | |||
| Tetley heats up iced tea; the no. 2 player plans a new-product blitz for summer. | Business | Cara Appelbaum | |||
| The next Disney? (Lego Systems Inc.) (Company Profile) | Business | Cara Appelbaum | |||
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