Business Marketing 1992 John Masterton - Abstracts

Title	Subject	Authors
Business Marketing 1992 John Masterton
Ad blitz sets blistering pace for Digital desktop. (Digital Equipment Corp. advertisements) (The Business Press at Work)	Business	John Masterton
Analyst Ken Noble: business press woes may have bottomed out. (media financial analyst J. Kendrick Noble) (News & Trends)	Business	John Masterton
Audio switcher maker gains sound footing with print. (XN Technologies) (The Business Press at Work)	Business	John Masterton
Building customers' traffic boosts food giant's sales. (Nabisco Brands Inc. Nabisco Food Co.) (The Business Press at Work)	Business	John Masterton
Eaton print effort staves off encroaching foes. (Eaton Corp.) (The Business Press at Work)	Business	John Masterton
Hewlett-Packard RISCs all, soars to no. 2 in workstations. (Hewlett-Packard Co.'s reduced-instruction-set computer workstations) (The Business Press at Work)	Business	John Masterton
Info campaign underscores Mobil recycling efforts. (Mobil Chemica Co. Plastics Division) (The Business Press at Work)	Business	John Masterton
Microsoft's marketing secret: intelligent risk and innovation, exec says. (Microsoft Corp.'s Northeast Region general manager Andrew Berman) (News & Trends)	Business	John Masterton
Positioning helps software maker measure up. (National Instruments Corp.) (The Business Press at Work)	Business	John Masterton
Samsung goes from also-ran to forerunner. (Samsung Semiconductor Inc.) (The Business Press at Work)	Business	John Masterton
Target: small business. (American Express Co.'s 'Your Company' magazine) (Cover Story)	Business	John Masterton
Testimonials put ag product in the field. (Pixall Corp.'s testimonial-type advertisements) (The Business Press at Work)	Business	John Masterton
Three-pronged ad push lights up Osram's bulb sales. (Osram Corp.) (The Business Press at Work)	Business	John Masterton

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