| Business Marketing 1992 Sandra Pesmen |
| Title | Subject | Authors |
|---|
| American's new fares may clip wings of some corporate deals. (American Airlines Inc.) | Business | Sandra Pesmen |
| Bring 'em along. (marketing in the travel industry)(includes related article) | Business | Sandra Pesmen |
| CEOs flunk marketing test - need to join YCS' 'Clean Slate Club.' (Yankelovich Clancy Shulman, research and consulting firm)(includes related article on marketing myths) (Quiz Time) | Business | Sandra Pesmen |
| CEOs flunk marketing test - need to join YCS' 'clean slate club.' (Yankelovich Clany Shulman Inc.) | Business | Sandra Pesmen |
| Family feud still simmers at PennWell. (PennWell Publishing Co.)(includes related article) (Publishing Spotlight) | Business | Sandra Pesmen |
| Fedex launches price war to eat into UPS' turf. (Federal Express Corp.; United Parcel Service of America Inc.) | Business | Sandra Pesmen |
| Feet on the street: ITT Sheraton's chefs, bellmen and housekeepers don a sales cap to help promote the chain's new campaign. (ITT Sheraton Corp.) | Business | Sandra Pesmen |
| IBM enlists its army of employees to tell a friend about its new operating system. (International Business Machines Corp.; OS/2 2.0) | Business | Sandra Pesmen |
| Marketers take the reins on company travel plans. | Business | Sandra Pesmen, Julia Pozniak |
| Marriott reaps marketing benefits from corporate split. (Marriott Corp.) (News & Trends) | Business | Sandra Pesmen |
| Media buyers give pros, cons of TV. (television advertising) | Business | Sandra Pesmen |
| PennWell marches ahead with agressive global expansion. (PennWell Publishing Co.) (Publishing Spotlight) | Business | Sandra Pesmen |
| PennWell Publishing chairman Philip Lauinger ousted in family feud. (PennWell Publishing Co.) | Business | Sandra Pesmen |
| Puttin' on the Ritz: Primerica treats its sales incentives contest winners like royalty. (Ritz-Carlton Naples, Naples, Florida; Primerica Financial Services Inc.) | Business | Sandra Pesmen |
| Resellers make their point. | Business | Sandra Pesmen |
| Selling sunshine, seclusion and history. (South Seas Plantation)(includes related article) (Incentive Travel & Meetings) | Business | Sandra Pesmen |
| Want to be No. 1 in your industry and trade show? Team up with a celebrity. (Kenworth Truck Co. teams up with country music group Alabama) | Business | Sandra Pesmen |
| What marketers want from Clinton: wish lists refined as economic spirits rise. (includes related article) (Cover Story) | Business | Kate Bertrand, Jan Jaben, Sandra Pesmen, Priscilla C. Brown, Joe Mullich, Edmund O. Lawler |
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