Business Marketing 1992 Tom Eisenhart - Abstracts

Title	Subject	Authors
Business Marketing 1992 Tom Eisenhart
A daunting task. (integrating sales and marketing information) (Sales Force Automation)	Business	Tom Eisenhart
An interplay of information. (sales representatives' portable computers) (Sales Force Automation)	Business	Tom Eisenhart
AT&T uses highly integrated campaign to take direct aim at recapturing businesses. (American Telephone and Telegraph Co.; small businesses) (Takeout: Direct Marketing)	Business	Tom Eisenhart
Business Marketing lessons galore. (history)	Business	Tom Eisenhart
Carving out a trade show niche with TV spots.	Business	Tom Eisenhart
Dell, Polaroid use databases to target customers, link internal units. (Dell Computer Corp.; Polaroid Corp.)(includes related article) (New Options in Marketing to Business)	Business	Tom Eisenhart
GE's 'relational database' keeps lines open to all customers. (General Electric Co.) (New Options in Marketing to Business)	Business	Tom Eisenhart
International marketers can now get facts by fax. (information services for exporters)	Business	Tom Eisenhart
On-target delivery: Federal Express scores big with 'Via FedEx.' (customer-targeted magazine) (Cover Story)	Business	Tom Eisenhart
Secret agent, your assignment ... sell more upgrade lamps! (GE Lighting Group's 'spy' advertising theme)	Business	Tom Eisenhart

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