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Business Marketing 1993 Edmund O. Lawler - Abstracts
Business Marketing 1993 Edmund O. Lawler
Title
Subject
Authors
Harvard Graphics adds a service. (Software Puublishing's presentation software, with advice line and quarterly newsletter)
Business
Edmund O. Lawler
How HP Medical Products plots its show strategy.
Business
Edmund O. Lawler
Integrated campaigns win, place and show in the '92 Sawyer Award competition; HP, Intel and Georgia-Pacific tap multiple mediums in winning efforts. (Hewlett-Packard Co.; Intel Corp.; Georgia-Pacific Corp.)
Business
Edmund O. Lawler
Lighter materials, open spaces show the way. (Buying a trade show exhibit)(includes related article) (Take Out)
Business
Edmund O. Lawler
Looking to the future; what two multimedia veterans see ahead.
Business
Edmund O. Lawler
Reaping multiple benefits. (Goodyear Tire and Rubber Co.'s sales force automation system) (Take Out)
Business
Edmund O. Lawler
Reclaiming market share on the trade show floor. (Remarketing Industrial America)
Business
Edmund O. Lawler
Sales force rearms with portables; automation gets warmer welcome the second time. (Hewlett-Packard Co.) (Special Report)
Business
Edmund O. Lawler
Targeting a 'high-octaine' audience: attendance at shows declines, but buying power continues to grow.
Business
Edmund O. Lawler
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