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Business Marketing 1993 Sandra Pesmen - Abstracts
Business Marketing 1993 Sandra Pesmen
Title
Subject
Authors
After outsourcing: Texas Instruments remains a trade show champ. (Texas Instrument Inc.) (News & Trends)
Business
Sandra Pesmen
Are top marketing companies looking for you?
Business
Sandra Pesmen
Bad times good for Carlson; CEO builds empire on sales incentive program. (Carlson Co., Curtis Carlson)
Business
Sandra Pesmen
CEOs court change. (chief executive officers) (Remarketing Industrial America)
Business
Sandra Pesmen
CEOs flunk marketing test- need to join YCS' 'Clean Slate Club.' (research on how much Chief Executive Officers knew about marketing)
Business
Sandra Pesmen
Genelle Trader back in saddle. (marketing professional)
Business
Sandra Pesmen
HP's winning 'leapfrog' team. (Hewlett-Packard Co.) (9th Annual Sawyer Award)
Business
Sandra Pesmen
Infomercials get slice of business ad budgets. (Tuning into TV & Radio)
Business
Sandra Pesmen
Neil Selvin rides Apple success to CEO post at Global Village. (Apple Computer; Global Village Communications Inc.)
Business
Sandra Pesmen
Salaries in sales rise despite recession. (Sales Survey)
Business
Sandra Pesmen
Saving face. (crisis management pointers for IBM Corp.) (Remarketing IBM: Special Report)
Business
Sandra Pesmen
'Take control of the hill!' HP units, ad agencies pursue one purpose: sell HP products. (Hewlett-Packard Co.) (Special Report)
Business
Sandra Pesmen
Time Warner seeks driver for 'electronic superhighway.' (Time Warner Inc.) (News & Trends)
Business
Sandra Pesmen
Top IBM OS/2 ambassadors 'take home the gold.' (International Business Machines Corp.'s OS/2 Ambassador Award Program) (Incentives at Work)
Business
Sandra Pesmen
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