| Business Marketing 1993 tim Clark |
| Title | Subject | Authors |
|---|
| Asante needs new-product push. (Asante forced to diverisfy into microcomputer networking) | Business | Tim Clark |
| ... As sales force weaves new strategies. (IBM's new marketing strategies) (Remarketing IBM: Special Report) | Business | Tim Clark |
| At the new IBM: sales staff reduced, reorganized; Marcomm unit to be spun off? (Info Tech Spotlight) | Business | Tim Clark |
| Business press bridging the pond. (U.S. publications in Europe) (Business Marketing International) | Business | Tim Clark, Sue Kapp |
| CEO Palmer hits ground running (Digital Equipment CEO sets marketing theme) | Business | tim Clark |
| COMDEX booth reflects new strategy. (COMDEX/Spring trade show) (Remarketing IBM: Special Report) | Business | Tim Clark |
| Computer companies taking direct route. (marketing) | Business | Tim Clark, Todd Spangler |
| Digital displays signs of recovery: CEO and his lieutenants inject company with marketing mindset. | Business | Tim Clark |
| Early returns strong for 2 Microsoft campaigns. (Microsoft Corp.) (News & Trends) | Business | Tim Clark |
| Everex plans to focus on VARs, government business. (Everex Systems Inc.; value-added resellers) (News & Trends) | Business | Tim Clark, Joe Mullich |
| Feeding nearly insatiable demand: but selling into Pacific Rim presents rewards and roadblocks. | Business | Tim Clark, Sue Kapp, James G. Kimball |
| Four HP success story strategies; marketing plans include greater retail exposure. (Hewlett-Packard Co.) (Special Report) (Cover Story) | Business | Tim Clark |
| Hypermedia readies $6 million stock issue. (Hypermedia Communications Inc.) (News & Trends) | Business | Tim Clark |
| IBM, Microsoft war dominates windows show. (International Business Machines Corp.; Microsoft Corp.) (Info Tech Marketing) | Business | Tim Clark |
| IBM's destiny; marketing challenge hinges on meeting customers' demands. (IBM Corp.) (Remarketing IBM: Special Report) (Cover Story) | Business | Tim Clark, Jan Jaben |
| Info tech media types band together. (News & Trends) | Business | Tim Clark |
| Looking for the right stuff; growth areas key to Big Blue's revival. (IBM Corp.) (Remarketing IBM: Special Report) | Business | Tim Clark |
| Macworld expo: color, color everywhere. (MacWorld Exposition held in San Francisco) (Info Tech Marketing) | Business | Tim Clark |
| Marketing alliances starting to pay off. (IBM Corp.) (Remarketing IBM: Special Report) | Business | Tim Clark |
| Marketing crossfire greets Microsoft's unveiling of NT. (Microsoft announces Windows NT at Comdex/Spring show) | Business | Tim Clark |
| Marketing key to HP's battle plan. (Hewlett-Packard Co.)(Special Report) (Cover Story) | Business | Tim Clark |
| Pictel Sharpens brand image. (PictureTel's advertising campaign for video workstations) | Business | Tim Clark |
| Research controversy grows. (Simmons Market Research Bureau's study of computer professionals)(includes related articles) | Business | Tim Clark |
| Silicon Graphics forgoes president's coattails. (handling of Bill Clinton's public relations by Silicon Graphics) | Business | Tim Clark |
| Survey underscores importance of customer service. (Remarketing Industrial America) | Business | Tim Clark |
| U.S. firms get taste of success: Motorola, Caterpillar and Microsoft set good example for region. | Business | tim Clark |
| Wide-open spaces: windows publishing gold rush intensifies. (Info Tech Marketing) | Business | Tim Clark |
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